The Jet is a new biodegradable model made in food-grade squeezable polyethylene.

In a world where everything seems to keep getting faster, some things are worth taking time for. We believe Rouleur is one of those things, a considered look at cycling culture, appreciating stories and imagery that deserves attention from your mind, not just your eyeballs.

In our new capsule collection of caps, organic cotton t-shirts and bottles we have combined racing green, natural beige and pink.

Riding fast is optional.